Serve Adds Facial Recognition to Secure Deliveries

Serve Adds Facial Recognition to Secure Deliveries

Paraphrased from original article on Los Angeles Business Journal.

Motivated by its growing pharmaceutical delivery business, Serve has integrated facial recognition technology into its platform to increase security in its delivery system.

The Serve Platform connects retailers and delivery couriers to deliver goods to customers. Drivers bid on orders to accept and deliver the product. Every digital interaction between customer, retailer and driver is noted on a blockchain ledger, which improves tracking abilities and transparency.

According to Serve’s CTO, Roman Tsarovsky, facial recognition within the Serve platform is primarily used for pharmaceutical and liquor deliveries. It works by users uploading a photo of their face while an algorithm analyzes their unique features to ensure the user is who they say they are.

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